UX Research · Product Strategy · Rapid Prototyping

Evidence over assumption: research that changes what gets built

What I bring to a product organization:

Strategic research that moves the needle
Complexity fluency across regulated domains and AI-native products
AI at speed, built into research practice

Selected work

Case studies are password-protected. Please reach out for access.

Rethinking Assessments How strategic research turned a failed feature into a roadmap priority

The product's first Schedule of Activities feature missed what users needed and was pulled from the build. Research into why changed who the product was built for.

CSAT rose 2.7x · Clinical trial designPassword required

AI at speed, built into the practice

Rigor at speed AI synthesis with a human at every step

A research system that moves AI from shortcut to research instrument, adopted across a research team, with a researcher reviewing and approving every pass.

~1 week → ~4 hours · 20+ studiesPassword required

Complexity fluency · In progress

Coming soon Evaluative research on an AI-native protocol-authoring tool

Where a wrong answer is expensive, users won't trust output they can't trace. This study found what it takes to earn that trust.

Clinical study protocols

About

Sam Haraway, smiling, outdoors in front of green trees

Sr. Principal, UX Research who operates as a strategist first — turning ambiguous, high-complexity problems into roadmap decisions teams can act on with confidence.

Sam Haraway is a Sr. Principal, UX Research, and a researcher-strategist who has led research across life sciences, pharma, healthcare, aerospace, retail, and telecommunications. Sam specializes in translating highly complex, ambiguous problem spaces into roadmap-level decisions, requirements, and user needs statements that cross-functional teams can act on with confidence. Beyond individual studies, Sam builds the research practices, templates, and AI-augmented workflows that let organizations move at the speed product decisions demand without sacrificing rigor.

The shape of the work is a T: deep UX research craft, backed by rapid design prototyping and product strategy.

Experience: 10+ years of applied research
Education: PhD, Sociology, UC Davis
Domains: Life sciences, pharma, healthcare, aerospace, retail, telecom
Based in: Denver, CO